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Manuel

French marketing

 

frenchetc.org

Chez Dior

L’image de marque est bonne.

The brand image is good.

 La Mercatique - Marketing

Most words in the French marketing world – such as the word ‘marketing’ – are actually left in English, even when there is a French translation. I’ll just list the ones used in French here.

  1. advertising -- f -- pub, publicité
  2. brand image -- f -- image de marque
  3. CEO -- m -- PDG
  4. company, business -- f -- entreprise
  5. competition -- f -- concurrence
  6. consumer -- m/f -- consommateur/trice
  7. customer -- m/f -- client/e
  8. goods -- mp -- biens, articles
  9. headquarter -- m -- quartier général, QG
  10. market -- m -- marché
  11. price -- m -- prix
  12. product -- p -- produit
  13. public relations -- fp -- relations publiques
  14. retail -- f -- vente au détail
  15. sale -- f -- vente
  16. to buy -- ø -- acheter
  17. to develop -- ø -- développer
  18. to sell -- ø -- vendre
  19. trademark -- f -- marque déposée
  20. wholesale -- f -- vente en gros
  21. ... continue with the premium material.

Related: Gender of nouns (members only) . Gender of adjectives .

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